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Disney Makes a Statement on Hiked Prices and ‘Pricing Out’ Guests

In a statement made to CNN, Disney responded to its recent price hikes that have affected multiple potential Guests and priced them out.

Disney fans have been on the receiving end of price hike after price hike recently. The Walt Disney Company announced a number of price increases from the Genie+ prices, to ticket price increases, to price increases for specific rides, and that’s just some of them. Fans have been incredibly frustrated at this and many have voiced these online as well, taking their revenge on Disney CEO Bob Chapek.

Beacons of Magic Walt Disney World

Cinderella Castle Beacon of Magic/Disney

Read More: Angry Disney Fans Get Their Revenge Online After Price Hikes

While all this was happening, Disney reportedly stayed mum about fans’ reactions to this. But now there is a report of their official statement after the price hikes have been announced as told to CNN.

Per the report, a Disney official told CNN that the company is making an effort to create tiers of tickets. This along with hotel price points are meant to allow more Guests who want to visit the Parks to have that opportunity.
A Disney official said, “There are more ways than ever before to visit a Disney Park. Our focus is to provide a great guest experience, and we do that by putting choices in the hands of our guests to decide how and when to experience our resort.”
Magic Kingdom, Walt Disney World

Main Street, U.S.A., Magic Kingdom/Disney

Despite these increases, it’s also reported by CNN that Guests are still making their way to the United States-based Disney Parks—Disneyland Park and Disney California Adventure Park in Disneyland Resort in Southern California and Magic Kingdom, EPCOT, Disney’s Hollywood Studios, and Disney’s Animal Kingdom in the Walt Disney World Resort in Central Florida — in droves.

beacons of magic hollywood studios

Disney’s Hollywood Studios/ Todd Anderson / Disney

Furthermore, CNN reported that a Disney official instead described the situation as,

“The positive outcome of a strategy that prioritizes the guest experience. When we focus on delivering a world-class experience, we know our guests will spend more time with us immersed in our stories.”

It’s important to note that while the cheapest price for a Disneyland ticket has stayed at $104.00 since 2019, there are now fewer days in the year when that price is available.

It’s unclear what the purpose of these price increases from Disney is but it has resulted in many unhappy Disney visitors and Disney fans, even though the Parks are reportedly the most crowded that some have seen in a while, with Disney crowds surpassing a lot of what Guests have seen.

Here’s looking to both some more clarity on this situation and Disney catering to more of the fans who would love the opportunity to visit a Disney Park, and enjoy a day at a Theme Park.

We at Disney Fanatic will keep readers updated on all Disney news as it comes to light.

About Priyanka

Priyanka is a writer, artist, avid reader, and travel enthusiast based in Chicago.