Chapek Calls ‘Encanto’ a “Franchise”

chapek encanto

In the recent Disney Company stockholders’ meeting, Disney CEO Bob Chapek referred to the popular and award-winning Walt Disney Animation Studios film Encanto as a “franchise” — and, knowing Disney’s penchant for expanding box office successes into franchises, Disney fans have most definitely noticed.

In something as important as a shareholders’ meeting, word choice is always important, so stockholders and viewers naturally took note when Disney CEO Bob Chapek called the box office hit Encanto a franchise instead of a standalone movie. A franchise can include everything from sequels to merchandise to attractions — and Lin-Manuel Miranda himself, who composed the original songs for the Golden Globe award-winning and Academy Award-nominated Disney movie, has expressed an interest in a Disney Park Encanto attraction!

There has also been interest in turning Encanto into a Broadway production — and since Disney has plenty of involvement with Broadway, that could be possible too!

We considered the idea of an Encanto dark ride in a Disney Park some time ago after the animated movie premiered, and now that CEO Bob Chapek has implied that there are bigger plans afoot for Encanto‘s setting, storyline, and characters, an Encanto attraction sounds particularly plausible!


The Madrigal family: Luisa (voiced by Jessica Darrow), Isabela (voiced by Diane Guerrero), the matriarch Abuela Alma (voiced by María Cecilia Botero), Felix (voiceded by Mauro Castillo), Julieta (voiced by Angie Cepeda), Pepa (voiced by Carolina Gaitán), Agustín (voiced by Wilmer Valderrama), Camilo (voiced by Rhenzy Feliz), Antonio (voiced by Ravi Cabot-Conyers), and Dolores (voiced by Adassa) and Mirabel Madrigal (voiced by Stephanie Beatriz). John Leguizamo voices Bruno (not pictured). Credit:

With so many family members in the Madrigal family, there is definitely potential for sequels to the Walt Disney Animation Studios movie Encanto. Disney has a long record when it comes to expanding a movie’s premise; once you’ve seen a Disney princess in her animated movie, you will see her in anything from spin-offs to Park parades to cruise line suites. Judging by what CEO Chapek has said in the 2022 shareholders’ meeting, it sounds like Encanto is next in line for that franchise treatment!

About Sharon

Sharon is a writer and animal lover from New England. Sharon's two main focuses in her work are Disney's correlations with pop culture and the significance of Disney princesses (which was the basis for her college thesis). When she's not writing about Disney, Sharon spends her time singing, dancing, and cavorting with woodland creatures!

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.