A new article argues that Disney might be missing the mark in crafting new rides for Guests to enjoy and take in during their visit.
The Central Florida Walt Disney World Resort and the Southern California Disneyland Resort are two of the best places to enjoy the Disney magic. Whether it’s Magic Kingdom Park, EPCOT, Disney’s Animal Kingdom, Disney’s Hollywood Studios in Walt Disney World or Disneyland Park, and Disney California Adventure Park in Disneyland Resort, devoted fans flock to the Parks to get their taste of the Disney experience.
While the Disney Parks are beloved, recently, a fair few issues have been plaguing them. From bad Guest behavior to rides constantly breaking down, Guests have reported that the Disney experience at the Parks has reduced in quality (despite the constant increase in prices). One of the ways that the Walt Disney Company works to rectify this is through the efforts of Walt Disney Imagineering and the new rides and attractions planned for Guests to enjoy.
However, a recent article on Whittier Daily News argues that Disney is missing the mark.
The article was based on a survey of Theme Park Guests about what element of Theme Park rides makes them want to ride an attraction again. Per the article,
“Overwhelming detail” was the overwhelming winner, followed by physical sensations. Beloved themes, variable elements and short waits trailed, with interactive elements coming in last, chosen by just 1% of respondents.
The report continued that Disney’s Imagineers and other Theme Park designers often say storytelling drives Theme Park experiences. Yet, fans have been disappointed that a Disney Park ride is often more centered around a gimmick that distracts them from what should be a holistic experience.
As the article concludes, “There are no shortcuts to excellence,” and perhaps the reality is that no amount of fancy interactive elements can substitute for quality storytelling in a ride.
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