While the Walt Disney Company’s recent moves might show the company is trying to mend fences, it might already be paying for its mistakes.
That 2022 was a challenging year for the Mouse House is not news. A lot of the issues stemmed from increases in prices at the Parks, unhappy Guests, and a seeming disconnect between the executives who made decisions and the Disney community itself; when the final numbers came, even though Disney Parks’ sector did well, the company overall suffered a $120 billion loss.
While in the new year, Disney had made it clear that they are trying to approach their relationship with Disney Parks fans anew, with both Chairman of Disney Parks, Josh D’Amaro and Bob Iger, visiting the Parks to see conditions for themselves, it is worth mentioning that they are already starting to pay a real price for their decisions thus far. Many fans are choosing to walk away from Disney. They feel their loyalty is no longer well-placed; worse still, many are actively being priced out and they can no longer afford what was once a tradition and a constant for them.
Because so many feel this way about the Mouse House, when it comes to renewing their Annual Passes and Magic Keys, Guests are now choosing not to. Reddit user and Disney Guest u/FriendsandFood took to the platform to ask fellow fans and Disneyland Resort Guests which Magic Keys they were purchasing when it came to Magic Key renewals. Many fans simply said they were no longer going for a Magic Key renewal, and choosing not to be a Magic Keyholder this year.
Disneyland Resort offers multiple tiers of its Annual Pass, its Magic Key Pass with an Inspire Key, a Believe Key, an Imagine Key, an Enchant Key, to allow them to visit a Disneyland Resort Disney Park : Disneyland Park or Disney California Adventure Park.
u/__deville__ shared, “Not renewing this time around just going to plan one trip for the year.”
u/FlyingNachoz also corroborated this sentiment, “Had a dream key but need a break this year, so just getting the socal resident ticket to go with family.”
Of course, there were fans in the thread who gave the OP a straight answer expressing which key they preferred over others or was “worth the money.” Still, it is indeed noteworthy that the “Happiest Place on Earth” is no longer meeting that standard for many Disney fans who once swore by the Disney Resort and its Disney Parks.
This also comes after many fans were left disappointed after the fiasco last year when they wanted to try to purchase Magic Keys when they went on sale after a long hiatus but were stuck in virtual queues for hours, and the Keys sold out before they could even try their hand at getting theirs.
More on the Disneyland Resort
The Disney Resort is the Southern California counterpart to the Walt Disney World Resort, which features the famous Magic Kingdom Park. Guests at Disneyland Resort can choose to go to one of two Disney Parks with either Theme Park—Disney California Adventure or Disneyland Park offering much in way of entertainment.
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