Walt Disney Company Already Paying For Its Mistakes from 2022

magic key renewal

While the Walt Disney Company’s recent moves might show the company is trying to mend fences, it might already be paying for its mistakes.

That 2022 was a challenging year for the Mouse House is not news. A lot of the issues stemmed from increases in prices at the Parks, unhappy Guests, and a seeming disconnect between the executives who made decisions and the Disney community itself; when the final numbers came, even though Disney Parks’ sector did well, the company overall suffered a $120 billion loss.

the walt disney company

The Walt Disney Company/Courtesy of Disney

Related: Disney Executive Says Company is “Obligated” to Listen to Fans

While in the new year, Disney had made it clear that they are trying to approach their relationship with Disney Parks fans anew, with both Chairman of Disney Parks, Josh D’Amaro and Bob Iger, visiting the Parks to see conditions for themselves, it is worth mentioning that they are already starting to pay a real price for their decisions thus far. Many fans are choosing to walk away from Disney. They feel their loyalty is no longer well-placed; worse still, many are actively being priced out and they can no longer afford what was once a tradition and a constant for them.

Bob Iger Disney World

Disney CEO Bob Iger visiting Walt Disney World Resort Cast Members/ Courtesy of @RobertIger (Twitter)

Related: Recent Interview Reveals Disney’s Pricing Structure Meant to Give Guests a Choice

Because so many feel this way about the Mouse House, when it comes to renewing their Annual Passes and Magic Keys, Guests are now choosing not to. Reddit user and Disney Guest u/FriendsandFood took to the platform to ask fellow fans and Disneyland Resort Guests which Magic Keys they were purchasing when it came to Magic Key renewals. Many fans simply said they were no longer going for a Magic Key renewal, and choosing not to be a Magic Keyholder this year.

Disneyland Resort offers multiple tiers of its Annual Pass, its Magic Key Pass with an Inspire Key, a Believe Key, an Imagine Key, an Enchant Key, to allow them to visit a Disneyland Resort Disney Park : Disneyland Park or Disney California Adventure Park.

u/__deville__ shared, “Not renewing this time around just going to plan one trip for the year.”

u/FlyingNachoz also corroborated this sentiment, “Had a dream key but need a break this year, so just getting the socal resident ticket to go with family.”

disneyland resort pixar pier

Disneyland Resort, Southern California/Courtesy of Disney

This constant expression that Disney has not been listening to fans and is almost forcing their hand to stop purchasing a pass they once swore by is a sad reality.

Of course, there were fans in the thread who gave the OP a straight answer expressing which key they preferred over others or was “worth the money.” Still, it is indeed noteworthy that the “Happiest Place on Earth” is no longer meeting that standard for many Disney fans who once swore by the Disney Resort and its Disney Parks.

sleeping beauty castle

Sleeping Beauty Castle/Courtesy of Disney

This also comes after many fans were left disappointed after the fiasco last year when they wanted to try to purchase Magic Keys when they went on sale after a long hiatus but were stuck in virtual queues for hours, and the Keys sold out before they could even try their hand at getting theirs.

More on the Disneyland Resort

The Disney Resort is the Southern California counterpart to the Walt Disney World Resort, which features the famous Magic Kingdom Park. Guests at Disneyland Resort can choose to go to one of two Disney Parks with either Theme Park—Disney California Adventure or Disneyland Park offering much in way of entertainment.

Stay tuned to Disney Fanatic for all the latest Disney news!

About Priyanka Kumar

Priyanka is a writer, artist, avid reader, and travel enthusiast based in Chicago. In her free time, she is probably walking by the lake, catching up on the latest releases on TV, or spending inordinate amounts of time rewatching Moana, Encanto, and her Disney Channel life-long favorites Zack and Cody wreak havoc on the Tipton.

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